Blog Your Business: 12 Reasons Why You Should Bother Writing
Blogging has been around the internet for quite some time. And while it started out just as a venue to voice out what’s on your mind and act like a personal online diary, it has become part and parcel to what the industry nowadays consider a successful company.
So even if you are just a start-up company or a small-time business, here are a few reasons you can look into why you should set up a blog and start writing!
1. Gives your company a voice
A blog is a great venue for people to read about your brand, your products and even your company. Like a person, a business should have a voice to communicate to the general public what the company values.
2. Helps you get found on Google easier
Having a blog with great content helps you rank high on top of the Google search results. Why? Because content is king in the SEO world. A website is ranked by Google according to the quality of its content. So, the more relevant and high quality information you write on your blog, the greater chances you have at being ranked highly by Google.
3. Lets people know your point of view
Blogs can also be an avenue to send a message to the public what your company believes in. If for example there are current issues that you strongly have a stand for – then this can be a great way to let people understand why.
4. Keeps your business fresh and up-to-date with the latest trends and news
A company who blogs comes off as someone who exerts enough effort to stay updated with what’s new. This shows customers that your company is open about the future.
5. It encourages interaction with your customers through comments and feedback
Through blogs, potential customers as well as current ones are able to send out their ideas regarding your posts. This creates discussions which may help your business grow more.
6. Builds connections within your industry
With blogs, you can be invited to be included in other blog’s blog list or be connected to other entities within the industry. This somehow builds bridges between your business and other possible joint ventures. Collaborations may come in handy to improve your product.
7. Customers will see you as a reliable source of information
Who better else should write about your own product than you? Writing about what your business can offer and talking about the technical details about your product is a great way to send out reliable information to your customers. First-hand information is reliable information. Your customers will love it.
8. Gives you insight about your customers
Blogging about your business and getting to read the comments by your customers will open up new ideas and ways to improve your product. Their feedback on your blog posts may give you just what you need to offer the market what they want.
9. Gives you a place to further discuss about your products
Of course you can talk on Facebook or tweet about your business. But the character limits on the many social media platforms may not be enough to get your whole message out. Blogging gets you the chance to do just that – talk and discuss about your services or products without being limited to just a sentence or phrase.
10. Helps you gain more subscribers to your email list
One other plus side to owning a blog is that you get to invite people to subscribe and get email updates about your blog posts, products or other offers.
11. Helps build your brand and reputation
A business that blogs is better than one that doesn’t. A blog helps establish your brand as something that is “official” and is considered to be a top contender in the industry.
12. Lets your customers know that you care
Blogging lets your customers know that you give out information and therefore are open to feedback. It is somehow the “human” side of business. It lets your customers feel that you are genuine.
With all these 12 reasons and a lot more, blogging really proves to be important. Writing great content and sharing this online through blogging is indeed one of the keys in keeping your business up and ready to compete with others in your industry.
